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Why Does Image Matter?

"Clothes and the way you dress reflect
your thinking and working style"

Your business has probably spent many hours and quite a lot of money investing in a corporate image and developing a reputation that is built on your company's brand values. But have you ever stopped to consider how well you, and your staff, match those company brand values? Do they reflect this when externally representing the company or do they let you down?

For those at work and in the corporate environment, understanding the importance of good grooming, body language and the influence that your appearance subconsciously has on people, can provide you and your staff with invaluable insight into getting up the corporate ladder and being more effective and productive. Having style in the workplace can be the most influential business tool that you have personal control over.

It is well researched and proven that in today's visual world, where we have become adept at interpreting non-verbal communications, that 60% of a first impression is based on physical appearance alone!

But are people really that superficial - well interestingly, the answer is yes! And if you do get your first impression wrong, it will take another twenty meetings before you can change that opinion and encourage people to think differently about you.

 
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